By Bi5MiLl4hRunamuckfestival. Display Cabinet. At Saturday, December 15th 2018, 03:19:36 AM.
This style of merchandising generally follows a few simple principles. Firstly, it should be easy for a customer to locate merchandise and compare and contrast different products in the same category. Secondly, there should also be some means of communicating information about the goods on offer. Lastly, the placement of products in strategic locations in order to give them the most possible exposure is key to this style of merchandising. There are many ways to achieve this, but having the correct display equipment is crucial.
Another useful place to stand your display cabinets is at your POS - your 'Point Of Sale'. The reason this is so important is that it can help you to work with the psychology of your buyers. Basically this way you will be able to attract people to your chosen items at the point where their wallet is already out and where they are already committed to spending money and to queuing. The best items to sell at this point are cheaper things that you can best hope to sell on impulse to people who want to add something small to their order.
Size is the first thing you need to consider. First, you need display cabinets that will fit in your store. You must also be able to fit it into your doorway (unless you assemble it yourself.) You will have a limited space in your store, so you want pieces that will fit your products and the store, with enough room for your customers to move around in and admire your products. This will take some planning, as you need to measure the size of your store, and plan out how many and how big your cabinet should be. Try to use paper and pen (or a software program) to plan out your floorspace, so you can choose the right size of cabinets.