By Bi5MiLl4hRunamuckfestival. Display Cabinet. At Saturday, December 15th 2018, 03:17:07 AM.
This style of merchandising generally follows a few simple principles. Firstly, it should be easy for a customer to locate merchandise and compare and contrast different products in the same category. Secondly, there should also be some means of communicating information about the goods on offer. Lastly, the placement of products in strategic locations in order to give them the most possible exposure is key to this style of merchandising. There are many ways to achieve this, but having the correct display equipment is crucial.
You also need to think about the geography of your store and the route that people will take through your store. If you know that there is something people will come into your store looking for, then you should make this quite hard to find - and the reason for this is that it will force them to look around and to see more of what you have to offer at the same time. You then use your display cabinet to promote the items you're having difficulty selling in the areas you know they are going to have to walk past and this way you can sell stock that isn't shifting or that is perhaps going to get you the biggest profit.
Size is the first thing you need to consider. First, you need display cabinets that will fit in your store. You must also be able to fit it into your doorway (unless you assemble it yourself.) You will have a limited space in your store, so you want pieces that will fit your products and the store, with enough room for your customers to move around in and admire your products. This will take some planning, as you need to measure the size of your store, and plan out how many and how big your cabinet should be. Try to use paper and pen (or a software program) to plan out your floorspace, so you can choose the right size of cabinets.