By Bi5MiLl4hRunamuckfestival. Display Cabinet. At Saturday, December 15th 2018, 03:17:07 AM.
Another useful place to stand your display cabinets is at your POS - your 'Point Of Sale'. The reason this is so important is that it can help you to work with the psychology of your buyers. Basically this way you will be able to attract people to your chosen items at the point where their wallet is already out and where they are already committed to spending money and to queuing. The best items to sell at this point are cheaper things that you can best hope to sell on impulse to people who want to add something small to their order.
This style of merchandising generally follows a few simple principles. Firstly, it should be easy for a customer to locate merchandise and compare and contrast different products in the same category. Secondly, there should also be some means of communicating information about the goods on offer. Lastly, the placement of products in strategic locations in order to give them the most possible exposure is key to this style of merchandising. There are many ways to achieve this, but having the correct display equipment is crucial.
You also need to think about the geography of your store and the route that people will take through your store. If you know that there is something people will come into your store looking for, then you should make this quite hard to find - and the reason for this is that it will force them to look around and to see more of what you have to offer at the same time. You then use your display cabinet to promote the items you're having difficulty selling in the areas you know they are going to have to walk past and this way you can sell stock that isn't shifting or that is perhaps going to get you the biggest profit.