By Bi5MiLl4hRunamuckfestival. Display Cabinet. At Monday, January 21st 2019, 03:21:59 AM.
Another useful place to stand your display cabinets is at your POS - your 'Point Of Sale'. The reason this is so important is that it can help you to work with the psychology of your buyers. Basically this way you will be able to attract people to your chosen items at the point where their wallet is already out and where they are already committed to spending money and to queuing. The best items to sell at this point are cheaper things that you can best hope to sell on impulse to people who want to add something small to their order.
Another tip here is to try not to stock these cabinets too much. One of your big challenges as a store owner is to get people to buy right away and to come in now rather than going away to think about it - because more often than not a purchase is an emotional rather than logical decision. By making it look like you don't have many of these items you can ensure that people will come in quickly to pick them up before they sell out.
You also need to think about the geography of your store and the route that people will take through your store. If you know that there is something people will come into your store looking for, then you should make this quite hard to find - and the reason for this is that it will force them to look around and to see more of what you have to offer at the same time. You then use your display cabinet to promote the items you're having difficulty selling in the areas you know they are going to have to walk past and this way you can sell stock that isn't shifting or that is perhaps going to get you the biggest profit.