By Bi5MiLl4hRunamuckfestival. Display Cabinet. At Monday, January 21st 2019, 03:26:02 AM.
This style of merchandising generally follows a few simple principles. Firstly, it should be easy for a customer to locate merchandise and compare and contrast different products in the same category. Secondly, there should also be some means of communicating information about the goods on offer. Lastly, the placement of products in strategic locations in order to give them the most possible exposure is key to this style of merchandising. There are many ways to achieve this, but having the correct display equipment is crucial.
Another tip here is to try not to stock these cabinets too much. One of your big challenges as a store owner is to get people to buy right away and to come in now rather than going away to think about it - because more often than not a purchase is an emotional rather than logical decision. By making it look like you don't have many of these items you can ensure that people will come in quickly to pick them up before they sell out.
Size is the first thing you need to consider. First, you need display cabinets that will fit in your store. You must also be able to fit it into your doorway (unless you assemble it yourself.) You will have a limited space in your store, so you want pieces that will fit your products and the store, with enough room for your customers to move around in and admire your products. This will take some planning, as you need to measure the size of your store, and plan out how many and how big your cabinet should be. Try to use paper and pen (or a software program) to plan out your floorspace, so you can choose the right size of cabinets.