By Bi5MiLl4hRunamuckfestival. Display Cabinet. At Monday, January 21st 2019, 03:39:14 AM.
This style of merchandising generally follows a few simple principles. Firstly, it should be easy for a customer to locate merchandise and compare and contrast different products in the same category. Secondly, there should also be some means of communicating information about the goods on offer. Lastly, the placement of products in strategic locations in order to give them the most possible exposure is key to this style of merchandising. There are many ways to achieve this, but having the correct display equipment is crucial.
A glass display cabinet comes in various styles and designs, but the best cabinets in this category are installed with a beautiful micro halogen light on the sides. This may have to be installed by the manufacturer, but the truth is that such lights make the merchandise inside the cabinet look more appealing to the customer, or whoever is viewing them. One can choose the halogen lights to be made of any color, to reflect what is inside. They have a particularly good effect on jewelry inside the cabinet.
Another tip here is to try not to stock these cabinets too much. One of your big challenges as a store owner is to get people to buy right away and to come in now rather than going away to think about it - because more often than not a purchase is an emotional rather than logical decision. By making it look like you don't have many of these items you can ensure that people will come in quickly to pick them up before they sell out.