By Bi5MiLl4hRunamuckfestival. Display Cabinet. At Saturday, December 15th 2018, 03:03:04 AM.
This style of merchandising generally follows a few simple principles. Firstly, it should be easy for a customer to locate merchandise and compare and contrast different products in the same category. Secondly, there should also be some means of communicating information about the goods on offer. Lastly, the placement of products in strategic locations in order to give them the most possible exposure is key to this style of merchandising. There are many ways to achieve this, but having the correct display equipment is crucial.
Another useful place to stand your display cabinets is at your POS - your 'Point Of Sale'. The reason this is so important is that it can help you to work with the psychology of your buyers. Basically this way you will be able to attract people to your chosen items at the point where their wallet is already out and where they are already committed to spending money and to queuing. The best items to sell at this point are cheaper things that you can best hope to sell on impulse to people who want to add something small to their order.
The next thing to consider is the design. There are thousands of designs of such cabinets out there - how do you choose one style that's right for you? Of course, you'll have to choose one that matches the look of your store. If you have a modern design, which uses minimalist styles, light colors and lots of glass, then you should choose a display cabinet that has the same look. That way, your display will look harmonious with the store. A cabinet with a dark wood, polished finished with a lot of carvings would certainly look out-of-place in a modern, minimalist space, such as. Something in light colors, lots of glass, with good lighting.