By Bi5MiLl4hRunamuckfestival. Display Cabinet. At Sunday, April 14th 2019, 22:48:46 PM.
Another tip here is to try not to stock these cabinets too much. One of your big challenges as a store owner is to get people to buy right away and to come in now rather than going away to think about it - because more often than not a purchase is an emotional rather than logical decision. By making it look like you don't have many of these items you can ensure that people will come in quickly to pick them up before they sell out.
This style of merchandising generally follows a few simple principles. Firstly, it should be easy for a customer to locate merchandise and compare and contrast different products in the same category. Secondly, there should also be some means of communicating information about the goods on offer. Lastly, the placement of products in strategic locations in order to give them the most possible exposure is key to this style of merchandising. There are many ways to achieve this, but having the correct display equipment is crucial.
Another useful place to stand your display cabinets is at your POS - your 'Point Of Sale'. The reason this is so important is that it can help you to work with the psychology of your buyers. Basically this way you will be able to attract people to your chosen items at the point where their wallet is already out and where they are already committed to spending money and to queuing. The best items to sell at this point are cheaper things that you can best hope to sell on impulse to people who want to add something small to their order.